MARKETING DESIGN SERVICES: STRATEGY AND OPTIONS

Marketing strategy is a must.

Unless we wish to design our own space or that of family or close friend, we’ll need to engage in marketing in order to locate and secure clients; and once the project is over, to have them as repeat clients in the future, or to be sure they’ll refer a friend to us.

Talent is no longer the key to success. The world has plenty of talented people. However, not all of them are busy. The reason is simple: exposure.

Undeniably success is a function of an effective marketing strategy. What are the options available? Actually, quite a few, some of which are delineated below:

1. Form a partnership with a professional who has superb marketing skills. Alternatively, pursue the following. 
2. Utilize all the appropriate social media to showcase our work and effectively promote ourselves. Obviously one needs to have more than a basic knowledge of computer and SEO (Search Engine Optimization) skills. 
3. Maintain a professional site and also a blog.  
4. Write appropriate articles either in traditional or electronic media. 
5. Give public lectures on design issues. 
6. Be involved as a volunteer, in your community or not-for-profit organizations. 
7. Sponsor a sports or other event, including a classical music performance. 
8. Appear as an expert on radio or TV, either as a guest or by having our own regular show. 
9. Network with fellow professionals and be involved in our professional society. 
10. Attend marketing and P.R. (Public Relations) courses or workshops. 
11. Entertain and invite past and prospective clients. 
12. Teach in a college or university (provided we have earned at least a postgraduate degree), to get our name out there. 
13. If possible, hire a Marketing Manager with excellent marketing and P.R. skills. 
14. If our professional association permits, we may engage in dignified advertising. 
15. We should constantly meet people and make it a point to let them know what we do. 
16. At the end of the projects, we should ask our clients to evaluate their experience and offer suggestions for improvement.

Marketing is so essential it should be a part of our daily routine, even if we’re swamped with work. Otherwise we’ll end up having idle periods, and a firm or even a one person office cannot survive in the long run. Obviously one needs to invest in himself (or herself) and marketing is a good start; we need to establish an annual marketing budget and stick to it. It’s a must to have a weekly marketing meeting; if we’re a one-man (or woman)-show we should allocate a day every week to think and brainstorm on marketing. And set a course to follow, ultimately setting short range and long range goals.

Last, but utterly important, we ought to make sure clients perceive us as an expert in our field, who is also sincere, polite and has interpersonal skills. Clients want someone interesting they can talk, who they can also trust. Only then word of mouth will work.

Plan-plan-plan!

 

Design marketing.

----------------------------------------------

For specifics, or ideas about your own project, get in touch; we can work together. It's fun, easy and affordable. You'll be surprised! We'll do everything by email ! Phone contact is also available. Feel free to CONTACT:  interior.design.easy@gmail.com